Become a Trusted Service Provider


SoTel is an industry leading distributor of business-class communications and networking equipment throughout the U.S., Canada, and Latin America for over 36 years. We enable our partners to maximize value to their customers by providing complete business telecommunications solutions.

SoTel represents over 50 brands including: Polycom, Mitel, Plantronics, Snom, Yealink, Vivotek, and more.

SoTel maintains one of the largest inventories of remanufactured, unused, and out of service equipment manufactured by Avaya, Cisco, Mitel (Aastra), Nortel, Polycom, and more.

SoTel partners are their customer’s best resource for all their telecommunications needs and can enjoy better margins in the process.

Why SoTel?


Founded in 1981, SoTel has not only remained stable throughout the years, but has grown steadily in both size and dexterity.
When you choose SoTel, you also choose peace of mind.


Everything you need in one place. From equipment to services to installation and maintenance, we've got everything you need. Why go anywhere else?


We strive to provide quality products at competitive prices. With a $6 million inventory of unused, remanufactured, and out-of-service equipment manufactured by Aastra, Adtran, Avaya, Cisco, Nortel, and more, we are more than likely to have just what you're looking for.


Big company offerings with a small company feel. Customer needs are our priority. Need to talk to a real person? Give us a call today to speak with one of our knowledgeable and personable representatives.


We know that life doesn't always happen on a time-table. With extended shipping hours, we are always available and ready to meet your needs.


Earn more with SoTel! Our strong manufacturer relationships, increased earnings through bundle pricing, top quality remanufactured products and the most lucrative rewards program in the industry all allow you to earn more by partnering with us for all of your telephony needs.

Our Executive Team

Jim Goebel
President & CEO
Jim joined the SoTel team in 1996. He was promoted to the role of President in 2006, then CEO in July of 2008 after executing a buyout of the company with his Private Equity investment partners. As managing partner and Chief Executive, he has taken on a re-vamp of the company and its strategic offerings, positioning SoTel to offer the most compelling products and services in the telecommunications industry to its customers, value-added resellers, and strategic partners.
Todd Bromfman
Chief Operating Officer
Todd came on board as Chief Operating Officer with SoTel in 2011. Prior to joining the SoTel team, Todd directed the business development and strategic planning of several finance and technology consulting firms. Todd earned his Master of Business Administration, with a finance and marketing concentration, from Washington University and his Bachelor’s degree from St. Louis University.
Matt Siemens
Executive Vice President, Sales & Marketing
Matt began at SoTel as Vice President of Sales and Marketing in September of 2012. Prior to joining SoTel, Matt worked in executive sales, marketing and corporate development roles for technology and telecommunications service and equipment providers, including Voxitas (now part of Appia), NuVox, Electric Lightwave, Maple Optical, and ShiftWatch. He played key roles in successful private and public fundraising including a successful initial public offering to NASDAQ in 2005. Matt attended California State University, Chico.
Aaron Early
Executive Vice President, Operations
Aaron began as Vice President of Operations for SoTel in early 2012. Aaron brings a wealth of experience from his time spent working 6 years for Bank of America and 8 years with US Airways, Inc. At SoTel, Aaron leads end to end operations including refurbishment production, repair, quality control, warehouse management including receiving, inventory control, order pulling, and shipping departments as well as building maintenance. Aaron earned a BS degree in Mechanical Engineering from Penn State University and an MBA from the University of North Carolina, Charlotte and has certifications in Total Quality Management and Six Sigma Green Belt with Lean.
Ken Cooke
Vice President, International Operations
Ken joined SoTel in 2016 through the acquisition of Teleswitch Distribution Operations. Teleswitch is a Miami based system integrator and distributor of voice and date equipment since 1993. Ken has been with the organization for more than 20 years and is a former partner. Teleswitch has conducted business in over 100 countries world wide with partnerships in Dubai and Amsterdam.